Rank Better Than #1 Google SERP

Ranking better than #1 in SERP has been around for a long time in SEO services industry, but we have only seen its effectiveness in the offline world. The truth is that it is equally effective in online and search engine marketing. So, before it’s too late, the art of writing a catchy press release is needed to be learnt by all search engine specialist.

PR! What is it?

Well, it’s like eye catching news in a newspaper. It can be an incident, an announcement or any other new worthy subject. Just think of something which you feel will attract people and write an article on it.

How to organize a press release in the correct manner?

You may have a interest point which you believe will attract people, but if the format is not interesting, the press will prefer to disregard it. So, if you have determined to try on writing PR, you should write it in a correct format. The following is a sample which you may follow to structure your press release.

The Headline is Short (Not More Than 170 Characters) and Is in Title Case
In order to grab the readers attention providing the most important information in 25 words or less in the lead sentence so that it stands on its own.

The paragraphs should not be more than two to three lines. Five W’s and one H (who, what, when, where, why and how) questions should be taken care of in the first couple of paragraphs. The rest of the press release rotates around the lead sentence and may include expert quotes.

You may consider that the last paragraph should include news not significance but it is used to brief the key points.

Now let go through a few tips which you should follow while writing a press release:

Always provide newsworthy news: Don’t write your press release as an advertisement. Use it to provide media with valuable data about your company.

Always start strong: Your headline should be strong and the rest of the press release should explain in detail about your headline.

Don’t deceive, always give people with facts: Wait until you discover interesting news to share but don’t fluff for the reason of just writing a press release.

Pick an angle: While writing press releases always support you facts by providing reference to famous, popular events and issues.

Don’t use negative, voice: I don’t think it should have explaining. Always use positive voice verbs. It increase the opportunities of your PR to be read.

Economics of words: Make each word of your press release count. If a story can be told in fewer words, then do it, please don’t stretch it.

Avoid the hype: Don’t use exclamation point (!). If you can’t ignore it, only use one.